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WHO launches new tool to support development of strong road safety mass media campaigns around the world

27 Jan 2014

The “Online library of road safety mass media campaigns” is a new resource for governments and civil society organizations.

The library, which contains some of the world’s most impactful road safety video and audio campaigns, is intended as inspiration for those planning to produce their own campaigns by offering a range of creative ideas and concepts.

The library, which is searchable by topic, such as drinking and driving, motorcycle helmets, and seat-belts; language; or WHO region, currently includes around 60 campaigns from Australia, Brazil, Cambodia, Canada, Czech Republic, India, Kenya, Mexico, Russian Federation, Spain, Turkey, United Kingdom and Viet Nam.


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